Conversion through engagement
Engagement starts online. The moment a potential customer selects your product to explore, this is the instant of attention and attraction. INDG believes this is a very important moment in the buying process - the moment a consumer engages and, even if for a few seconds, focuses on your product, excluding all others. Research in the consumer electronics industry shows that adding rich content to the product presentation results in an increase in conversion by over 40%.
The Product in Your Hands
INDG Product Experience (PEX) solutions are redefining the way companies present their products online. Based on our PEX framework brands create unique, non-linear product experiences that communicate a product's true value to the consumer. At the core of the PEX is an extremely high quality, photo-realistic 3D product that the customer can freely explore, turn, open and even operate.
The PEX-platform is simple to use yet provides the consumer with a powerful way to understand how the product can impact their lives. This leads to the ultimate goal of increasing brand affinity and conversion.
The PEX gives brands the power of interactivity and engagement, enabling them to demonstrate the value of a product in an inspiring and informational format. Each product feature can be presented as an interactive 'hotspot' that activates relevant content of that feature.
True Interactivity
At INDG we believe that true interactivity goes way beyond the idea of passive choice where the user 'interacts', rather than sits back as an observer. Our philosophy of interactivity is active engagement based on the idea that every choice should provide more experiential content and more choices. This can be either a further exploration of the first choice (depth of experience) or exploration of a new area (breadth of experience).
This achieves two things: first, the experience becomes an enjoyable one with inspiration and information at each point of interactivity. Secondly, the customer is building his own set of preferences as they explore, leading to their commitment to the product. At the same time the brand develops a better understanding of the features the customer values most.